Privacy Policy

This policy describes how we,orencohengroup (hereinafter: “the Company”, “we”), collect, use, process, store, and share personal information of users on our website.

1. Introduction

1.1. We recognize the importance of protecting your privacy and act in accordance with applicable laws in Israel.

1.2. This policy applies to all use of the website, including through browser, mobile, API interfaces, chat/AI tools, and any related digital channels.

1.3. Your use of the website constitutes your consent to this policy. If you do not agree, please refrain from using the website.

2.1. You are not required by law to provide personal information; providing it is subject to your choice and consent. However, withholding certain details may prevent us from providing some of our services (for example, responding to a request).

2.2. We may update this policy from time to time. An updated version will be published on the website and will take effect on the date of publication, unless otherwise stated.

3. Definitions

“Personal Information” – as defined under applicable Israeli law, including any information relating to an identified or identifiable individual, directly or indirectly.

“Processing” – any operation performed on personal information (including collection, recording, organization, storage, use, adaptation, disclosure, transfer, deletion, etc.).

“Cookies” – small text files/online identifiers stored on the user’s device, including similar technologies (pixels, beacons, local storage).

4. Provision of Information – Voluntary and Not Required

There is no legal obligation to provide personal information; providing it is voluntary. However, failing to provide certain details may prevent us from supplying some of our services (such as responding to a submitted inquiry).

5. Sources of Information and Methods of Collection

5.1. Information provided voluntarily – when filling out contact forms/registration/chat/signing up for newsletters/placing an order: name, email, phone number, and message content.

5.2. Technical and behavioral information – automatically collected when using the website: IP address, cookie/pixel identifiers, browser/device/system type, language, time zone, page views, time spent on pages, clicks, referrals.

5.3. Log files – may include IP address, timestamps, entry/exit pages, and system actions; used for management, security, and trend analysis.

5.4. AI tools – content typed in chat/AI tools may be sent to an AI provider and processed according to its terms; you are advised not to submit sensitive data.

5.5. Analytics and marketing tools – we use, among others: Google Analytics / Google Ads, Meta (Facebook) Pixel, TikTok Pixel, Google Tag Manager, and email marketing systems such as Mailchimp / ActiveTrail. These tools may generate/receive identifiers and associate them with your activity for purposes of measurement, service improvement, and marketing.

6. Purposes of Use of Information

6.1. Providing services and responding to inquiries.
6.2. Improving, maintaining, and personalizing the website and user experience.
6.3. Statistical analysis and measurement (analytics).
6.4. Information security, fraud prevention/misuse, and compliance with legal obligations.
6.5. Establishing, exercising, and defending legal claims.
6.6. Direct marketing and email communication – subject to consent and applicable law; every message will include an unsubscribe option.

7.1. Service providers – cloud hosting, email marketing and mailing list management (including ActiveTrail/Mailchimp), analytics and measurement (Google Analytics/Google Ads), marketing pixels (Meta/TikTok), tag management (Google Tag Manager), technical support, and security—only to the extent necessary and under confidentiality and security obligations.

7.2. Legal requirements and enforcement – disclosure of information as required by law, court order, regulatory authority, or for establishing/exercising legal rights or defending against claims.

7.3. Corporate events – merger/acquisition/transfer of operations, subject to privacy commitments.

7.4. Aggregated/anonymous information – non-identifying information may be shared for statistical or service-improvement purposes.

8. Transfer Outside of Israel

If personal information is processed/stored outside Israel, the transfer will be performed in accordance with applicable law (including appropriate contractual mechanisms, where relevant).

9. Cookies, Identifiers, and Pixels

9.1. The website uses cookies/similar identifiers for operational, functional, personalization, analytics, and marketing purposes. Some are essential, others depend on consent.

9.2. Tools we may use include: Google Analytics / Google Ads, Meta (Facebook) Pixel, TikTok Pixel, Google Tag Manager, and email marketing platforms such as Smoove / Mailchimp / Klaviyo.

9.3. Cookies can be managed/blocked in browser settings; blocking may affect website functionality. If a cookie preferences center is available on the site, preferences may be updated at any time.

9.4. Some providers offer opt-out mechanisms; you may review their privacy policies and follow their instructions.

10. Data Retention

Information is retained for the periods necessary to fulfill the purposes for which it was collected and in accordance with legal/record-keeping obligations (including accounting, tax, risk management, and evidence preservation).

11. Information Security

We implement industry-standard technical and organizational security measures to prevent unauthorized access, misuse, loss, or unauthorized disclosure. Despite our efforts, no online environment can be completely secure.

12. Privacy of Children/Minors

The website is not intended for minors without parental/guardian consent. If we become aware that information about a minor was collected contrary to law, we will delete it within a reasonable time after receiving notice.

13. Data Subject Rights

Subject to law, you have rights to access, correct, and delete personal information relating to you, as well as to unsubscribe from marketing communications. To exercise your rights, see Section 14 (Contact). We may require identity verification prior to handling a request.