Skip to content Skip to footer

The Generali Building, 1934.

Another ‘Once upon a time in Jerusalem’,
The Generali Building under construction, at the corner of Shlomzion H’amalcha Street and Jaffa Street, 1934.

A horse-drawn carriage slowly makes its way toward what is now Shlomzion H’amalcha Street, while to the left, an automobile drives along today’s Jaffa Street. Just behind it on the left stands the building that now serves as City Hall.

The Generali Building was constructed by the Italian insurance company that gave it its name and was inaugurated in 1935. The lot was purchased by the company from the British authorities after it had served as a bus parking area.

The structure was designed by Italian architect Marcello Piacentini in the neoclassical style. Its triangular shape was carefully planned to fit the intersection of Jaffa and Shlomzion Streets.

Construction began in 1934 and finished in 1935 a much faster pace than today, even without modern technology or logistical support.

The ground floor housed shops and businesses, the insurance company occupied the central floors, and the upper levels were rented out as offices. Later, the building served as a supply center for the British army until it was seized by the E’tzel organization fighters during the War of Independence.

The lion on the roof is the emblem of the patron saint of Venice and of the city itself,
Not, as many mistakenly believe, the symbol of Jerusalem. Beneath it are Roman numerals reading 1831, marking the founding year of Generali.

Jerusalem’s urban legends tell that at night, after everyone has gone to sleep, the lion climbs down from the building, wanders the city streets, slips between the alleys, and looks for a quiet place to relieve himself. After all, standing in one spot all day can tire even a majestic stone lion.

In time, Jaffa Street became part of the light rail line, Shlomzion Hamalcha Street turned one-way, and at its end, a pedestrian mall now borders the Mamilla Mall. One of the last opportunities to see the street without traffic jams and with available parking was probably in this very photo.

That’s Jerusalem old meets new, international history faces local gridlock, and one sleepless lion with a restless bladder watch over it all.

Wishing Shabbat Shalom to those far and near from Jerusalem, welcome home to our returned hostages, and may we soon see all the captives and the fallen back among their families.

Photographer unknown

Search Properties

Contact

X

BOOK AN APPOINTMENT

    X

    Leave your review

      X

      SELL MY HOME

      BUY A HOME

      VALUE MY HOME

        Selling a property can be one of the most significant financial decisions one can make. Therefore, our team of experts is here to thoroughly review the current market status, gather data from previous transactions made in the area and similar properties which are currently being offered in the market, analyze and define the target audience and prepare a detailed and precise marketing plan tailored to your property. To schedule an appointment with one of our agents, please fill in your details and we will get back to you as soon as possible:

          Buying a home can be one of the most exhilarating yet stressful moments in your life. In order to turn your dream into a reality, we will carefully study and understand your needs and requirements, assess the current market trends, offering the most suitable properties according to your needs and share with you both the pros and cons of each property. We will consult and negotiate along with you and on your behalf, pricing and terms, and we will recommend the most leading and reliable professionals in the field, such as lawyers, architects, appraisers, interior designers, contractors and mortgage consultants tailored to your needs. Our team will accompany you throughout the entire process until the handing of the key, and far beyond. Interested in purchasing your dream home in Israel? Fill in your details and we will get back to you as soon as possible:

            Our team of experts will provide you with an initial property valuation at no fee. We will review the market trends in your local area, gather information on previous transactions made as well as similar properties offered in your area, estimate the value of your property and recommend the necessary measures that need to be taken in order to obtain the most optimal price for your property. Interested in getting a property valuation? Fill in your details and we will get back to as soon as possible:

            X

            CONTACT US

              *Required fields

              WELCOME TO OREN COHEN PRIME REAL ESTATE

              Join our mailing list and be the first to know

                -