As part of the ongoing work of Keren Or Ein Sof, we continue to act driven by a deep commitment to mutual responsibility, giving, and strengthening the community in Israel.
Recently, we had the privilege of taking part in a unique and moving initiative together with Shai Graucher, who has been working tirelessly since the very first day of the Israel–Hamas war to support families, children, and orphans affected by the war.
We were honored to be part of this special project, through which orphaned children who lost their parents during the war – young football fans – are being flown to the World Cup for a once-in-a-lifetime experience.
Beyond the journey itself, this initiative provides these children with moments of light, hope, and joy in the midst of a difficult and painful reality.
We believe that acts of kindness have the power to truly make an impact, inspire, and create change, and we are proud to stand alongside initiatives that connect giving, humanity, and hope for a better future.
This is our way of expressing gratitude and appreciation to the heroes who gave their lives, and to the families who paid the highest price so that all of us can continue living our lives in this country.