Once upon a time in Jerusalem –
And this time – Maayan Shtub- 1941.
Maayan Shtub is an old store in Jerusalem that was founded in 1940.
The store was located on the corner of Jaffa and King George streets, which later will also be called the X’s Junction.
The origin of the Shtub family was in Minz, Germany, and then the family moved to Frankfurt before the World War, where they owned for years the second largest department store in the city.
The department store in Frankfurt had a family character,
the Jewish shopkeepers were members of the family, the integrity and reputation of the store was a thing in the city, and unlike the other shops, when Shabbat ends, there were long lines at the door of the shop
of buyers who waited with German discipline for the doors to open after Havdalah’s time.
After the rise of the Nazis to power and the violent break-in of the SA men made up of local thugs to the Shtub family’s department store, Yehuda Alexander Shtub, his son and son-in-law fled to Israel.
The members of the family came to Jerusalem and purchased from the estate of Haim Valiro five small shops on Jaffa Street at the corner of Chancellor, which after the establishment of the state was renamed Strauss Street.
The Shtub family, who understood something about trade and marketing, designed the store’s logo with the letter Shin and the English letter S with a spring flowing upwards.
Maayan Shtub has become a well-known Jerusalem brand known to every resident.
The store sold clothes for every season and every age at fair prices and dedicated and reliable service, using the working method that was successful in Frankfurt.
Older women in wigs delivered the goods in rollicking Yiddish and yikes-accented Hebrew.
In 1947, the store was damaged by Arab rioters in the riots before the establishment of the state.
In the years of austerity in the early days of the state, quality goods were sold in a store at a cheap price, and payments were made possible after the purchase of the goods.
Pajamas and underwear in the fashion of the time were also offered in the store, long before Victoria’s Secret, in the days when underwear and bras contained a lot of fabric, and it was possible to easily sew scout tents from them.
Over the years, the old brand has also undergone changes-
In 2011, the old store moved from the corner of the street to the opposite side, and another branch was opened for the ultra-Orthodox sector on Malchi Israel Street in Geulla neighborhood.
The rising spring at the corner of the streets stopped flowing in the corner building that is so identified with the store that it has become a familiar Jerusalem icon to every resident of the city.
From Frankfurt to Israel, from the SA thugs to the Arab rioters
From sales in Yiddish in the neighborhood to a website with free deliveries.
This is our Jerusalem.
Shabbat of peace and Happy Hanukkah far and near from Jerusalem.
the photographer is unknown
Restored by Tamar Hayardeny.
