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The Central Bus Station in Romema, mid-1980s.

The Central Bus Station in Romema, mid-1980s,
Another Once Upon a Time in Jerusalem.

The Romema Central Bus Station served for years as the city’s sole terminal for public transportation out of Jerusalem.

A cramped and filthy compound, with cracked, wobbling black tiles underfoot, and two greasy falafel joints at the entrance.

At the heart of it all was the passenger information booth, staffed by impatient women behind glass, sporting Ora Namir-style hairdos and heavy makeup that melted and smudged in the heat.

Stray strands of hair blew romantically in the breeze from the rattling fan, while they handed out printed brochures listing that day’s routes and schedules.
And a pencil.

As befits the start-up nation. Just outside the entrance, on Jaffa Street, stood an ATM  the pride of Jewish ingenuity.

Soldiers lucky enough to get leave on a Friday after long stretches in the field had to bring the company sergeant on Sunday a printed note from the ATM, showing the exact time their punishment had ended on Friday.

Egged’s dispatchers  the celebrities of their time  roamed the station with puffed chests, striking the pose of heirs to Alain Delon:
Egged cap with a visor, a tiny mustache above the lip, button-down shirt open to the navel, gold chain on a hairy chest, and  of course  the long pinky nail, a must-have accessory for drivers and dispatchers.

It felt like if, God forbid, the pinky nail broke, the owner would be granted immediate leave until it grew back.
Samson had his hair; back then, our guys had their pinky nails.

After buying a ticket in a long, sweaty line, you’d join another line waiting for the bus to pull into the “platform” (yeah, right) — basically a lane between two sidewalks and a metal fence.

All the buses were old and wheezing, fueled by gasoline or diesel, belching thick black smoke into the air  first into the passenger’s lungs, and whatever wasn’t inhaled drifted into the nearby homes.

If the Ministry of Environmental Protection had shown up back then and tested the air quality, the area would’ve been declared a hazardous pollution zone, immediately shut down, bombed from the air by B2s, and sealed under two meters of concrete.

Back when Jerusalem was still Jerusalem,
we used to travel to the big city in our teenage years 
the Tel Aviv Metropolis, where the central station competed in grime and chaos with Jerusalem’s.
There were sellers hawking bootleg cassettes of Mizrahi singers, who were just starting to break into the Israeli music scene completely absent from the buttoned-up, square radio stations.

Except for one corner of airplay on Friday mornings 
Chai Corner”  the soundtrack to cooking and mopping, to holding the squeegee and swaying your Mediterranean hips side to side.

If you wanted to hear Zohar Argov, you had to go to Tel Aviv and buy a plastic cassette with a brown tape reel, in a blurry, faded cover photo.

If the cassette was bad quality, or your tape player was acting up, you’d twist the cassette’s reels with a pencil.
Even the tech trailblazers who had Walkmans would do the same, to save batteries  manually rewinding the tape by pencil, from here to the moon.

At Tel Aviv’s central station, you could also get the latest global hits.

Three for ten, just for today Fake, shamelessly sowith grainy amateur cover photos.

So Samantha Fox looked like Yaffa from the bank,
Depeche Mode resembled a group of hooligans from Holon, and Julio Iglesias looked like a sunburned French tourist who passed out on the beach mid-August, and woke up dazed two days later to the sound of Agadoo doo doo.

A falafel stand reeking of exhaust fumes, a juice stand with radioactive neon colors,
and public restrooms potent enough to restore a lost sense of smell.

We’d come home from our sweaty, sooty Tel Aviv outing happy and proud ,proud Jerusalemites returning homeclimbing the Castel (The first hill outside of Jerusalem)hoping the driver wouldn’t burn out the brakes on the descent into Motza, but would still take it fast enough to build momentum for the uphill stretch.

We’d see the “Welcome to Jerusalem” sign, neatly trimmed into the hillside on the right,
get off the bus, and thank the heavens for the city’s cool, clean air the city that, back then, was the center of the world.

Back in those good old days,
Tel Avivians and Haifans looked at Jerusalemites with a kind of reverent awe like those who know things.
That was before Tel Aviv became what it is today.
But let’s be honest  after all those Jerusalemites who rolled down the Castel and into Tel Aviv more than two decades ago, bringing with them salted green almonds and a strong, high-quality boost to a city that’s all traffic, no parking, and constant sweat well, it’s no wonder.

Memories from a time that won’t return,
and from Jerusalem — once the finest jewel in Israel’s crown.

Wishing a peaceful Shabbat to those near and far from Jerusalem,
May our kidnapped brothers return home safely, along with IDF soldiers,
and may we merit true unity among ourselves.
Photo: Yonatan Loirer

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                Dear Oren,

                Once upon a time in Jerusalem– about 18 years ago– you brokered our purchase of an apartment in Rechavia. We’re not sure what we enjoy more–the apartment or your Once Upon a Time in Jerusalem stories. They are both delightful.

                Warm Regards,

                Professor A Schick

                Jerusalem- New York

                Dear Oren,

                I don’t have enough words to thank you for the success in selling my house in the German colony in Jerusalem. I asked you to try to sell the apartment over a year ago, during a difficult time of the corona pandemic and feeling insecure about the future.

                Despite the difficulties, you managed to bring the sale to a very successful conclusion and at an exceptional price. The entire sales process was carried out with exceptional professionalism, in a good atmosphere of sharing and with great patience. And indeed, you succeeded.

                Again, many thanks and good luck in the future,

                Judith A.

                Israel, Jerusalem

                Thanks, Oren

                And on this occasion, I want to thank God that we had the privilege of working with you.

                You have truly brought a lot of blessings to our lives, may God always bless you and everything close to your heart.

                Aliza

                Israel

                “It is my pleasure to recommend Oren as a real estate agent for any client searching for the ideal pied-a-terre or home in Jerusalem. Not only is he a master at negotiating contracts (nothing escapes his attention), I can attest to his extremely honest and professional service. As an interior designer working in Jerusalem who is involved with clients at the outset,I have personally witnessed how Oren continues to accompany and help clients way after contracts have been signed. He is highly personable, attentive and if you are looking for a smooth stress-free home-buying experience then do not hesitate to contact Oren.”

                Annette Frommer

                Interior Designer

                “If there was ever a real estate agent that puts the client before his commission, it is Oren Cohen. Oren is well known and highly respected for his in-depth knowledge of the Jerusalem and surrounding real estate market. If there is a property that is available before it is on the market, Oren knows it first. What truly sets him apart in his industry is his superlative customer service and client focused approach.  Oren’s goal has always been to foster and create relationships with his clients that don’t end with the purchase or sale of a property. He gives service with a heart and most of his clients become close life-long friends.

                Oren’s patience and positive attitude are invaluable. He never pushes but lets the buyer steer the ship and make the final decision. He is available at all hours of the day and night, making sure his client’s needs are met in every aspect of Israeli life. If he can’t do something, he knows someone who can. Oren has built a tremendous network of professionals that was forged through hard work and earned trust. His team is able to provide support, feedback, insight, resources and information that make the process of buying a property in Israel less daunting and help fulfill a life-long dream.”

                Edith O.

                USA

                “I have known and worked closely with Oren Cohen for close to 20 years. I highly recommend him, not only as a professional realtor, but also as a close and reliable friend who assisted me, my family, and my close friends throughout the years, in numerous transactions, with integrity and grace. It is truly an honor and privilege to have collaborated with Oren and hope to continue to do so for many years to come.”

                R.D Dessler

                Cleveland, USA

                “I have had the privilege to work with Oren Cohen, a reliable, experienced, and trustworthy realtor, who has accompanied me, as well as my family members and colleagues, throughout the years, in a wide range of investments and sales. Oren is a loyal and professional individual, who displays a sense of security and stability to all those surrounding him and I look forward to a continued collaboration with Oren in the future.”

                Sincerely,

                Rabbi Joseph Reichman

                “My experience with Oren started as a business venture, but quickly turned into a strong friendship. He made sure to accompany me, with the utmost care and attention, throughout the entire process, all while providing his expert advice in the real estate field. I highly recommend Oren’s services, which will turn your home buying/selling experience as stress-free as possible.”

                Regards,

                Shmaya Singer

                “I have been working closely with Oren for nearly 20 years in order to promote our family real estate in Israel. His long-lasting expertise, loyalty & dedication, have led him to the path of success. Oren makes sure to always be attentive to his clients’ needs and demands and goes above and beyond to ensure a smooth and pleasant experience.”

                Warm regards,

                Amir Yaffe

                “Dear Oren, on behalf of my wife and I , we would like to take this opportunity to tell you what a pleasant experience it dealing with you. You found the perfect home for us. Over the years we have been blessed with purchasing many properties. As I’m sure you know it’s not always clear sailing . Dealing with you has been so simple , honest, stress free as you handled every aspect of our purchase . We cannot express in words the thanks that we have to you. May you be blessed with good health and continued success in all your endeavors.”

                Ronnie and Cookie Safdieh

                NY

                “I am pleased to recommend Oren Cohen as a top notch real estate broker. His attention to detail and expert advice has enabled me to sell my apartment after countless attempts through other brokers and agencies, with Oren it was swift and without any difficulties. His understanding of the marketplace is excellent and his ability to find the right buyer is his expertise. I would certainly tell my friends/family members to seek out Oren Cohen if they are either looking to buy or sell a property in Jerusalem.”

                Robin A.

                USA

                A-Z by Oren Cohen Group

                A-Z is a complete service covering every aspect of the luxury real estate journey in Jerusalem.

                From legal support to design, finance, direct connection to suppliers and importers, property management and whatever else you can think of we’ve got you covered.

                With A–Z by Oren Cohen Group, you’ll have access to our carefully selected network of experts, each with a proven track record with our clients in Jerusalem’s luxury real estate and new developments scene.

                We make sure every step of your journey is smooth, secure, and handled by top recommended professionals who will protect your interests only.

                Whether you’re just starting to explore the luxury real estate market in Jerusalem, already working with us, planning to renovate or upgrade your home, our A–Z team is now ready to support you at every step.